Gap debuted its online shopping site in 1997. The iconic “Fall Into The Gap” jingle from 1973 is a reference to the “gap” that the Fishers wanted to address with their brand. The designers paid attention to the first word by aligning it horizontally and making the letters bold. If you continue to use this site we will assume that you are happy with it. When you see the Gap logo, you know what you’re going to get – clothing that’s inoffensive, that fits well and will let you fit in everywhere from the classroom to the office. Established in 1969, Gap clothing is one of the most popular American clothing brands in America. Cheapy, tacky, ordinary. If you’re looking at clothing that fits in the upper end of casual, it’s the kind of attitude that you may want to embrace. By reverting back to the solid blue color in the Gap logo, the company helped to ensure that it would keep its solid reputation intact. The blue box GAP logo has worked for many years. Brought into the world on Gap.com on October 4, 2010, the logo was supposed to signify Gap’s transition from “classic, American design to modern, sexy, cool,” according to … Customers criticized the bold “Gap” lettering with a blue square in the upper left corner. 1976 – 1986. This site uses Akismet to reduce spam. The color scheme is as minimalistic as the structure of the logo. After a small update, the logo looks different. Athleta | Banana Republic | Gap (Gap Kids | Baby Gap) | Hill City | Intermix | Janie and Jack | Old Navy Defunct/former brands Forth & Towne | Piperlime | Pottery Barn 1 Due to an extremely negative response from customers, on October 11, only one week after it was introduced, Gap announced that they would … The developers simply removed the geometric shape behind the word “GAP,” thus redesigning the 1986 logo. *. On October 4, 2010, Gap replaced its classic blue square logo; this reportedly happened suddenly without any announcements. This website uses cookies to ensure you get the best experience on our website. The corporation’s trademark is the embodiment of minimalism. Gap clothing company has ditched its new logo after only one week, due to an online backlash. It’s a fantastic reflection of the brand and its identity, which is why it has so rarely changed. The blue box GAP logo has worked for many years. It was a switch that attempted to modernize the brand and bring in more in line with the spirit of the 2010s, and it was an immense failure. Gap kept its color scheme even when it made the brief, week-long 2010 logo change. Unfortunately, the brand chose to use a graduated shade of blue that really didn’t look nice, something that made the brand look tacky instead of modern. If you are interested in how the company’s image has changed to match that path, you may want to look at the Gap logo. Nothing in the brand’s history points to a queered inception. Your email address will not be published. We use cookies to ensure that we give you the best experience on our website. In 2012 it had revenue of $15 billion out of which net profits were $1 billion. It was likely an attempt to make the brand hip and relatable, but those aren’t necessarily factors at which most look when shopping at the Gap. It was not well-received. The opening emblem consists of two words: “the” and “gap.”. The font used in the logo is broadly similar to the Spire Regular by Ann Pomeroy. Everything about the Gap logo allows you to know what the company is all about. The article “the” disappeared and did not appear again, having gone into the past and the emblem of 1976-1986. The article “the” is on top and tilted. If earlier, until 2016, there was a large dark blue square behind the inscription, now the background is white. Instead, customers have seemed to mostly look for dependability and strength – two factors that the original Gap logo had in spades. In 2010, another attempt was made to change the corporate identity, but it turned out to be a failure. The first use of the trademark was on August 23, 1969, and expanded to commercial usage on October 17, 1969. 1969 – 1976. The original Gap logo, a design that had served the brand for more than 20 years, disappeared from without warning and was replaced with the new logo – the word Gap in a bold font and a square, fading diagonally from light blue to dark blue. The now-iconic blue square Gap logo debuts mid-year, replacing the round, lowercase letters in use since 1969. To blame the logo on GAP’s downward spiral as a high street fashion shop is just naive poppycock. In 1986, a sign appeared called the Blue Box. As a result, the intervals between “t,” “e,” and “h” have decreased so much that they began to touch at the extreme points. Six years after a failed redesign, the company unveiled a new logo. Privacy Policy | Cookie Policy | DMCA Information | Contact US. It’s telling that the Gap hasn’t attempted to make a similar change in the years since the debacle. So what are the perils of changing a company emblem? Gap is a prime example of how you should not change a good thing. The gap is an American corporation that retails clothing and footwear. Learn how your comment data is processed. Sometimes its just not worth it to change for the sake of change. A second application was filed by Gap Stores, Inc. on September 12, 1974, this time for a trademark filed for shirts They recently decided to rebrand their company with the debut of a new Gap logo, however the only problem with this new Gap logo was the amount of social media backlash it received from various users on Facebook, Twitter & many other social media websites. She owns a large chain of stores in Ireland, France, Canada, the UK, the USA, and other countries. Blue is a color that’s definitely associated with the brand at this point, so it would be disastrous to change it. It’s made its mark not necessarily by being fashionable, but by playing it safe. Even though all Gap logos contain the same short lettering, they look completely different. Unfortunately, the brand chose to use a graduated shade of blue that really didn’t look nice, something that made the bran… Blue is a color that’s definitely associated with the brand at this point, so it would be disastrous to change it. Gap’s color is blue, which makes sense. The change was no internet hiccup, it was permanent – or so it seemed. A few months later, the owner decided to relive the first part of the brand’s name, keeping “The Gap”, which turned into the “Gap” we all love today in the … A few years later, Doris renamed it Generation Gap, and then shortened the name, removing the first word for a laconic sound. Required fields are marked *. Today gap stores can be found in more than 50 countries. The original Gap logo, showing the word "Gap" in capital letters inside a dark blue square, was replaced with a white square encasing a small blue square sitting over the letter "p" in "Gap". The original Gap logo, showing the word "Gap" in capital letters inside a dark blue square, was replaced with a white square encasing a small blue square sitting over the letter "p" in "Gap". The logo may not be exciting, but it works. Jul 9, 2013 - The use of navy blue color in the Gap logo represents excellence, exclusiveness and class, whereas the white color stands for nobility, purity and charm of the brand. Any company should feel proud to have a mark like this, it’s pretty much timeless, which is what we all strive to create, it’s stylish, its memorable and compact. It consists of a single square with the word written within. Gap has only altered the shape of its logo once in its history, and that logo alteration certainly caused a stir. Your email address will not be published. Meaning and history. The Gap logo was only changed once, in 2010. By contrast, the word “GAP” is black. The word “GAP” is written in capital letters that stretch upwards and are decorated with short serifs. Gap Inc. owns a trademark to its name, "Gap". Copyright © 2020 It’s a solid choice for a company that has a good track record, though, and avoiding making quick changes to keep up with the rest of the pack has paid off. The opening emblem consists of two words: “the” and “gap.” They are written in sans serif lowercase letters, with “g,” “a,” and “p” being equal-sized circles with side strokes, and “t” like a cross and connected to “h.” The article “the” is on top and tilted. From an objective standpoint, the change wasn’t all that big – the shape switched from the name being written within the blue square to a blue gradient square being placed on the corner of the name. The new logo design, consisting of simply the word "Gap" in Helvetica placed next to a blue square, was credited to Laird & Partners. Gap’s logo is a lesson in simplicity. The iconic fashion brand, which name and logo today is known all over the world, started in the 1960s under the name Generation Gap, to symbolize a leap into the future and progressive approach of a casual young brand. The logo has two problems: Its … History of Gap Logo Starting With G Gap Brand History Gap Recent Logo Established in 1969, Gap clothing is one of the most popular American clothing brands in America. This logo was used only for a week – from October 4th to 11th. The 2010 font, on the other hand, was a Helvetica font that looked cheap and unprofessional. True, then the company was called completely differently. Gap doesn’t have to be modern – nor does its logo. The retailer entered the market in 1969 when spouses Donald and Doris Fisher opened Levi’s denim outlet. In 2008 Gap Inc. had 130,000 employees and a more than 3050 stores. Gap’s logo definitely influenced many other sellers in the same industry. This time, the creators placed the inscription in a blue square. The Gap's original trademark was a service mark for retail clothing store services. Olive Garden Logo Design History and Evolution, Champion Logo Design, History and Evolution, The North Face Logo Design History and Evolution. Armin Vit, designer and co-founder of UnderConsideration and the Brand New site, where the Gap redesign was discussed at length. Copyright © 2020 - All rights reserved
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